ARTICLES

"Using Qualitative Data Analysis Tools to Manage Customer Journey Maps" QRCA VIEWS Magazine, Fall 2016 (PDF)

"7 Things You Don't Know about Usability Testing" Quirks Market Research Review, March 2013 (PDF)

"Take it Inside - Seven Steps to Creating Vibrant Online Collaborative Communities" Communication World, Spring 2012 Summarizes the findings of our IABC/Marketwire study on how organizations can create internal employee-led communities

"Adding Usability Research to your Qualitative Toolbox" QRCA VIEWS Magazine, Summer 2012 Provides an overview of what you need to know to run a usability study. Article is directed towards Market Researchers, but applies to a general audience as well

"Why Design Matters when Choosing a Social Computing Platform" Results from a usability study of Moxie Employee Spaces with 10 Community Managers White Paper on a usability research project that was sponsored by Moxie Software September 2011

"Creating Vibrant Online Collaborative Communities" Best Practices from 15 Community Managers - available for purchase from the International Association of Business Communicators (IABC) Research Foundation Bookstore

"A Common Sense Primer on Usability Testing"
The American Marketing Association Marketing Power eMagazine - August 2010

"Grow Your Business with Virtual Teams" QRCA VIEWS Magazine, Summer 2010

"Traffic analysis - how to track your website's success" Mass High Tech, May 10 2004

"What does it mean to create a successful online brand?" Mass High Tech, December 8, 2003

"Usability Testing May Turn Online Prospects to Customers" Boston Business Journal, September 5 2003

"User Interface Design Grows Up" Mass High Tech July 14, 2003

"Usability testing proves useful in software development" Mass High Tech June 30, 2003

"A Bit of Frugality Goes a Long Way" Mass High Tech, June 16 2003

"Local Hospitals Try e-prescribing, Mobile Computing Technologies " Mass High Tech March 10, 2003

"Wearable Computers Mix, Match Technologies" Mass High Tech February 17, 2003


BOOK REVIEWS

"Contextual Inquiry for Medical Device Design" by Dr. Mary Beth Privatera, UX Magazine June 2016

"Building Mobile User Experiences" by Frank Bentley and Edward Barrett QRCA VIEWS Magazine, Spring 2013, Podcast interview with Frank

"Accidental Branding" by David Vinjamuri QRCA Views - Winter 2008 (PDF), Podcast interview with David

"Citizen Marketers"
by Jackie Huba and Ben McConnell QRCA Views - Winter 2008 (PDF), Podcast interview with Ben and Jackie ->

"The New Influencers" by Paul Gillin QRCA Views - Winter 2008 (PDF), Podcast interview with Paul

"The Myths of Innovation " by Scott Berkun QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Scott

"Sketching the User Experience " by Bill Buxton QRCA Views - Winter 2007 (PDF), Podcast interview with Bill-

"Marketing to Leading Edge Baby Boomers " by Brent Green QRCA Views - Spring 2007 (PDF)

Book Reviews "Valuable reading...three titles to help you expand your capabilities"
QRCA Views - Spring 2007 (PDF)

SPEAKING ENGAGEMENTS

Marketing Research Association Webinar September 14 2016 "Creating High Resolution Personas with Qualitative Data Analysis Tools" (co-presented with Dr. Stuart Robinson)

American Marketing Association Webinar March 27 2016 "Using Qualitative Research Data Analysis Tools to Manage Customer Journey Maps" (co-presented with Dr. Cynthia Jacobs)

Quebec Delegation of Boston November 13 2015 "Designing for Usability in Medical Devices" panel discussion

American Marketing Association July 15 2013 "How to do mobile usability testing" webinar

QRCA Philadelphia Chapter May 3, 2013 A QRCs Guide to Mobile Usability Testing (Panel)

QRCA QCast April 4, 2013 "What Qualitative Researchers Need to Know about Usability Testing" (with Camille Carlin)

Marketing Research Association
April 25, 2012 Usability Research for Market Researchers

PMRG ANC March 2013 Why usability testing makes sense for pharma MR

Moxie Software All Member Meeting - Seaport Hotel, Boston - October 2011 "Social Software They will Love to Use - Why Good Design Matters" Here is a link to the Webinar

Qualitative Research Consultants Association - New England and New York chapters 2011 and 2012 "Usability Testing for Qualitative Researchers"

Usability Professionals Association of Boston - June 2010 & Usability Professionals Association of New Hampshire - March 2010 - "Focus Groups in Design Research"

Usability Professionals Association - Boston chapter - February 2004 "How to do highly reliable user research over the phone"

Usability Professionals Association of Boston - May 2004 - "Tips for running a successful design review"

UMass Boston
- May 2003 "The role of usability testing in Instructional Design"

SIGGRAPH/Boston
- November 2002 "UI and Usability Testing"


INTERVIEWS

"Future of Face-to-Face Research in the Era of Big Data Looks Promising" an interview with Greg Gordon, CMO and Head of Strategy for Phillips Home Monitoring, Partners Connected Health Symposium October 2015

"Boston-based MediSafe Fuses Technology and Health Data with Human Relationships to Increase Medication Compliance" an interview with Jon Michaeli EVP Marketing for MediSafe, Partners Connected Health Symposium October 2015

Forrester Research - interviewed Kay for "Best Practices in User Experience (UX) Design - Designing compelling experiences to wow your customers", by Mike Gualtieri, Sept 2009

Interview with Natasha Nicholson, Executive Editor of Communications World, March 29, 2012. A discussion of the IABC/Marketwire research study on employee-led collaborative communities. Here is a link to the Podcast recording

PODCASTS (All recordings can be found on iTunes and at podcast.qrca.org) Kay did these interviews with authors of articles she edited, as business editor for the QRCA VIEWS magazine, a market research journal

Bill Abrams, Founder of Housecalls, a Manhattan-based qualitative research firm focused on video ethnography
John Arnold, Internet Marketing Expert and author of "E-Mail Marketing for Dummies"
Mary Ellen Bates,
Business coach and author of "How to Run a Successful Research Business"
Ilise Benun,
author, founder of Marketing Mentor, and co-producer of the Creative Freelancer Conference
Frank Bentley,
co-author of "Building Mobile User Experiences", MIT Professor, and Reseach Scientist at Motorola
Andrew Ballenthin
, Social Media Consultant & president of Sol Solutions
Scott Berkun, author of "The Myths of Innnovation"
Bill Buxton, head of Design Research at Microsoft and author of "Sketching User Experiences"
Dorie Clark , founder of Clark Strategic Communications and author of " What's Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012)"
Paul Gillin, author of "The New Influencers", "Secrets of Social Media Marketing", and "The Joy of Geocaching"
Jackie Huba & Ben McConnell, authors of "Citizen Marketers: When People are the Message"
Bill Hartman, Director of Research at Essential, Inc
David Vinjamuri, author of "Accidental Branding"
Liz Van Patten
, Founder of Van Patten Research and See Me Speak Communications
Jean Sifleet, esq., attorney and head of Business Practice Group Law Firm