QRCA Philadelphia Chapter May 3, 2013 A QRCs Guide to Usability Testing (With Adam Shames, Kay spoke on Mobile Usability)
QRCA QCast April 4, 2013 "What Qualitative Researchers Need to Know about Usability Testing" (with Camille Carlin)
Webinar for the Marketing Research Association April 25, 2012 Usability Research for Market Researchers
Moxie Software All Member Meeting - Seaport Hotel, Boston - October 2011 "Social Software They will Love to Use - Why Good Design Matters" Here is a link to the Webinar
Qualitative Research Consultants Association - New England and New York chapters 2011 and 2012 "How to incorporate usability evaluation into a qualitatitve research project"
Usability Professionals Association of Boston - June 2010
& Usability Professionals Association of New Hampshire - March 2010 - "Focus Groups in Design Research"
Usability Professionals Association - Boston chapter
- February 2004 "How to do highly reliable user research over
UMass Boston - May 2003 "The role of usability testing
in Instructional Design"
SIGGRAPH/Boston - November 2002 "UI and Usability
"7 Things You Don't Know about Usability Testing" Quirks Market Research Review, March 2013
A one-page introduction to usability testing. One reader commented "I don't usually respond to articles... especially in trade pubs, but your article in Quirk's March issue is very, very good. We do usability testing and I completely agree that the fewer, the better. Reminds me of the days when we did groups in 5 markets... always thought it was wasteful, but clients required it. It was just refreshing to see in print. Great job!"
"Take it Inside - Seven Steps to Creating Vibrant Online Collaborative Communities" Communication World, Spring 2012 Summarizes the findings of our IABC/Marketwire study on how organizations can create internal employee-led communities.
"Adding Usability Research to your Qualitative Toolbox" QRCA VIEWS Magazine, Summer 2012 Provides an overview of what you need to know to run a usability study. Article is directed towards Market Researchers, but applies to a general audience as well.
"Why Design Matters when Choosing a Social Computing Platform" Results from a usability study of Moxie Employee Spaces with 10 Community Managers White Paper on a usability research project that was sponsored by Moxie Software September 2011
"Creating Vibrant Online Collaborative Communities" Final report on Best Practices from 15 Community Managers - available for purchase from the International Association of Business Communicators (IABC) Research Foundation Bookstore
"A Common Sense Primer on Usabiilty Testing" The American Marketing Association Marketing Power eMagazine - August 2010
"Grow Your Business with Virtual Teams" QRCA VIEWS Magazine, Summer 2010
Describes the bases that need to be covered in forming a happy and productive team where the members work virtually. The insights for this piece are based on interviews Kay did with over a dozen owners of successful small businesses that are run totally virtually.
"Traffic analysis - how to track your
Mass High Tech, May 10 2004
"What does it mean to create
a successful online brand?" Mass High Tech, December 8, 2003
May Turn Online Prospects to Customers" Boston Business Journal, September 5 2003
"User Interface Design Grows
Up" Mass High Tech July 14, 2003
"Usability testing proves useful
in software development" Mass High Tech June 30, 2003
"A Bit of Frugality Goes a long
way" Mass High Tech, June 16 2003
"Local hospitals try e-prescribing,
mobile computing technologies " Mass High Tech March 10, 2003
"Wearable computers mix,
match technologies" Mass High Tech February 17, 2003
"Building Mobile User Experiences" by Frank Bentley and Edward Barrett QRCA VIEWS Magazine, Spring 2013, Podcast interview with Frank
"Accidental Branding" by David Vinjamuri QRCA Views - Winter 2008 (PDF), Podcast interview with David
"Citizen Marketers" by Jackie Huba and Ben McConnell QRCA Views - Winter 2008 (PDF), Podcast interview with Ben and Jackie ->
"The New Influencers" by Paul Gillin QRCA Views - Winter 2008 (PDF), Podcast interview with Paul ->
"The Myths of Innovation " by Scott Berkun QRCA Views - Winter 2007 (PDF)
Listen to a podcast with Scott ->
"Sketching the User Experience " by Bill Buxton QRCA Views - Winter 2007 (PDF), Podcast interview with Bill->
"Marketing to Leading Edge Baby Boomers " by Brent Green QRCA Views - Spring 2007 (PDF)
Book Reviews "Valuable reading...three titles to help you expand your capabilities" QRCA Views - Spring 2007 (PDF)
CONFERENCES WE HELPED ORGANIZE
Mass Technology Leadership Council - "Healthcare & Social Media: Don't Do It Alone - How to Leverage Social Media to Power Behavior Change" June 2009
Healthcare presents some of the most thriving examples of the use of social media. One in three Americans uses some form of social media to research and manage an illness. Consumers are not the only ones tapping into online eHealth communities. Doctors, especially those over 45, are turning to physician’s online communities as a way to share scientific knowledge as much as to overcome the isolation of running a private practice..
Mass Technology Leadership Council - "Patient, Heal Thyself: How to Succeed with Online Consumer Health Sites" March 2008
With consumer-directed care, patients are being asked to play a greater role in their health care. Moreover, those with chronic diseases often get better counsel from other sufferers than they do from physicians. This talk will cover the most effective ways to design and evaluate online health communities.
Changes in the health care system and the pervasiveness of the Internet have led to an increased use of the Internet by health care consumers. 80% of people in the US who use the Internet are using it for health searches.
Forrester Research - interviewed Kay for "Best Practices in User Experience (UX) Design - Designing compelling experiences to wow your customers", by Mike Gualtieri, Sept 2009.
Interview with Natasha Nicholson, Executive Editor of Communications World, March 29, 2012. A discussion of the IABC/Marketwire research study on employee-led collaborative communities. Here is a link to the Podcast recording
PODCASTS (All recordings can be found on iTunes and at podcast.qrca.org) Kay did these interviews with authors of articles she edited, as business editor for the QRCA VIEWS magazine, a market research journal.
Bill Abrams, Founder of Housecalls, a Manhattan-based qualitative research firm focused on video ethnography
John Arnold, Internet Marketing Expert and author of "E-Mail Marketing for Dummies"
Mary Ellen Bates, Business coach and author of "How to Run a Successful Research Business"
Ilise Benun, author, founder of Marketing Mentor, and co-producer of the Creative Freelancer Conference
Frank Bentley, co-author of "Building Mobile User Experiences", MIT Professor, and Reseach Scientist at Motorola
Andrew Ballenthin, Social Media Consultant & president of Sol Solutions
Scott Berkun, author of "The Myths of Innnovation"
Bill Buxton, head of Design Research at Microsoft and author of "Sketching User Experiences"
, founder of Clark Strategic Communications and author of " What's Next?: The Art of Reinventing Your Personal Brand (Harvard Business Review Press, 2012)"
Paul Gillin, author of "The New Influencers", "Secrets of Social Media Marketing", and "The Joy of Geocaching"
Jackie Huba & Ben McConnell, authors of "Citizen Marketers: When People are the Message"
Bill Hartman, Director of Research at Essential, Inc
David Vinjamuri, author of "Accidental Branding"
Liz Van Patten, Founder of Van Patten Research and See Me Speak Communications
Jean Sifleet, esq., attorney and head of Business Practice Group Law Firm