Dashboard for Key Porformance Indicators

ITCentrix offered mathematical models to analyze the return on corporate captial investments. Their product enables managers and executives to collaboratively optimize resource allocation within and across investments to increase portfolio returns.

In order to make their product more accessible, ITCentrix needed a way to visually represent complex data analysis. They hired Kay to redesign the product's output - to make it more visual, which allowed users to more easily perform iterative "what if" analysis of complex data. The UI featured a dashboard interface of selected output scenarios.

Kay taught the team a process for incorporating and communicating usability into their product development. She also developed UI guidelines that ITCentrix applied to enhance the usability of their entire product line.