Usability Research for discovery phase of Web site redesign project

BOKS (Build Our Kids’ success) is an international before-school physical education program that helps set kids up for success by giving them a body and brain boost. BOKS leadership wished to redesign the program's Web site ( and wanted to have a clear vision for the new site before spending money on a redesign.

They hired Kay to do usability research with parents, teachers, and administrators who are current and potential program participants.

Our research design blended interviewing with a usability study, a card sort, and surveys. As a result of this work, we were able to provide our clients with a concrete plan for the redesign effort. This plan included details on the content the new site needs and how it should be organized and presented so visitors understand the program and the steps involved to bring BOKS to their school system.