Persona research and usability studies for 2 public health sites

Abt Associates wished to include separate usability analyses as part of their plans for redesigning two public health websites geared towards prevention, treatment, and recovery of mental and substance use conditions.  They wished to ensure that the content for the newly designed sites matched the needs of their target audiences, which included consumers, friends and family, service providers, policy makers, and event planners in the United States and abroad.  They also sought concrete direction on how to organize and present information so it is easy to find and absorb.

To help Abt Associates achieve their objectives, we used a hybrid approach that combined persona research with usability research. For each project, we moderated over two dozen remote and online sessions with participants who matched characteristics of their target users, using in-depth interviews, a usability study, a card sort and surveys.  This user input was transformed directly into personas and concrete recommendations for enhanced content, Information Architecture, navigation, and layout of the planned sites.

Hands-on workshop in user-centered design

Abt Associates was about to undertake a major redesign of its employee portal. This portal would be the central point of login for all staff worldwide. In preparation for this, they hired Usability Resources to deliver training in the principles of Web design, usability testing, and persona development. We customized a 3-day workshop to meet their specific needs that covered essentials of user research, interface design, and usability testing. After the workshop we consulted with the development team as they created the site.