|Presentation Materials - QRCA NYC Chapter|
What Qualitative Researchers Need to Know about Usability Testing - July 20, 2012
PRESENTER: Kay Corry Aubrey
MATERIALS TO ACCOMPANY PRESENTATION
3. Overview Article - Seven things you don't know about usability testing", Quirks Magazine March 2013
5. Surveys - System Usability Scale (SUS) and Product Reaction Cards
Kay will cover what a usability test is and when to use it, the key planning steps, the language around it, and the unique insights this method produces. She will also discuss the various approaches a market researcher can take when running a usability study at different points in a product’s development (e.g., concept, early prototype, released product).
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